The service indicator does not reset itself. You only need to hold the trip reset button while turning the key to position 1. Keep holding the button for 5 or so seconds until any of the following shows in the display: OIL SERVICE or INSPECTION with RESET or RE. Release the button and press it again for another 5 or so seconds until RESET or RE flash. While the display flashes, press the button one more time briefly. If done correctly, END SIA should show up for a few seconds.