Hi All,

I would like to introduce myself, I'm Sophia and in contrast to most of you I don't own a BMW. The reason I'm here is because I would like to ask for your help!

As part of my study Marketing at the university of Amsterdam, I’m conduction research on differences in brand perception between different groups of brand loyalists. you could think for example of Lonsdale, originally a bokster oriented brand, but later adopted by neo-nazis, leading the original target group to avoid the brand. One of the brands I’m investigating is BMW. Therefore, I would like to ask you to fill out an online questionnaire. This will take less than five minutes of your time. The questionnaire will appear by clicking on the following link:


It is not my intention to spoil this forum or anything, just to graduate as quickly as possible

Thank you in advance for your participation!
Participation is anonymous and data will be processed with strict confidentially.

Kind regards,