Not posted on here for time..... Here goes.....
I've tried this with my e46 M3 vert and it listed all the individual options on the car, which was nice!
This is what you do
1> Click New Cars | Award Winning Luxury Cars 2014 | BMW
2> From the BMW Owner Area menu, choose Genuine BMW Parts
3> From the menu on the left had side of the page click Parts Catalogue
4> From the lower part of the screen click Electronic parts catalogue. Find genuine spare parts and accessories for your BMW.
5> Use the username eu111111 and the password bmwetk1
6> Enter the last 7 digits of your VIN number and click >>
7> From the top of the next window, click Options. This displays a new window with the information on extras.
You have to click the + to expand things.
give it a go and let me know how you get on
ps it didnt work on an ipad as the pop up wouldnt work pc laptop only i think