I am a 4th year Marketing student at Bournemouth University and am doing my dissertation on the role of gratitude within online brand communities, with a specific focus on the BMW communities. My aim of the research is to identify whether gratitude influences community members' participation within the community.

Please, if you have a spare moment, the survey should take no longer than a couple of minutes and would really help me with my dissertation.


Many thanks in advance, it is much appreciated