Yes, that is fair, but it does not make friends, and if I was in the business of selling cars - I would want a few thousand friends right now.
BMWUK have lost the mark up on the cars I might have bought over the next 10 years - plus what the wife might have bought (and she does like new cars and was interested in the 1series when they first came out, even though for some feminine reason, she sees no virtue in RWD).
I wonder how many will be lost as a result of this thread.
How much better off the short-sighted clerks would have been if they had me singing their praises rather than slagging them off in this fashion.
There is more to marketing than being right. I don't know if BMWUK's competitors would have done differently but I do know a missed trick when I see one.